• BRIZO-bath-challenge-runner-up

  • brizo-potfiller and artemide-lamp

  • mustard-navy-jason-wu

  • design_for_mankind 2010-09-13 at 11.13.46 AM

  • brizo-bath-challenge-winner

  • why i blog: an ode to brizo.

    09.13.2010 / Miscellaneous

    I’m going to get a bit personal with y’all today, because this is my blog and I do what I want. Kidding (not really). Most of you know I started this wee little site almost four years ago, and it’s been growing steadily since. And now? Now there are 30,000 of you, and you’re all so sweet. And I love you. Is that too much information? Perhaps. But I love you. You’re cute, smart, witty and crazy successful. I like to think I fit in with you, but truth be told? You’re too good for me.

    Anyway, I mentioned last week that I was headed to NYC for Fashion Week, and I didn’t give a lot of details. What happens when I don’t give details? The floodgates open and my inbox fills with questions marks: “Am I there on assignment for a big fashion magazine?” (No.) “Are you a model now?” (Heck, no, and ha. You’re cute.) “Are you taking over the world one city at a time?” (OK, maybe.)

    So here’s the story…

    I’m going to fill you in on everything right here, and then I’ll get back to regularly scheduled programming tomorrow (and by regular scheduled programming, I mean totally crazy visuals and witty banter. You know, the usual).

    I received an email a few weeks ago inviting me to the Brizo Fashion Week event, including product demos, crazy sneak peeks, an exclusive invite to Jason Wu’s fashion show, private tour to the Showtime House, and a fun, friendly interior design competition. And guys, I totally laughed a little when the invite swept into my inbox. Because I’m not an interior designer, architect, or the usual. I’m a writer with a love for all those things, sure, but when forced to sketch up a bathroom design incorporation dimensions, cabinetry and smart people things, my brain explodes. But we’ll get to that later…

    [My favorite Jason Wu ensemble from Friday’s show sings when paired with this Lucyina Moodie space.]

    Here’s where I have to stop and express my thanks to Brizo. Because I’ll have to admit, this event was impeccably coordinated. I (and I believe the other 18 attendees will agree) felt like a true part of the Brizo team, rather than another member of the press. Brizo shared inspiration boards behind each product (which were BRILLIANT, by the way), asked for feedback and explained their social media efforts in the most transparent way. It’s so very refreshing to meet a company that believes in the power of micro-niches, individuality and personal voice. Truly. I’d encourage all of you to make friends with the Brizo folks, as they’re kind, creative and hey! They live in Indiana. Which means that you can go visit them and make a side trip to visit me. B/c duh. I need friends here.

    Wow. I get very tangential sometimes, yes? Anyway, I mentioned a fun little design competition. Something many of you might not know about me is that I’m crazy competitive. I have no idea why, but I can make a competition out of anything, i.e. how many ketchup packets are in YOUR kitchen drawer, what’s the longest you’ve gone w/out a shower, and how high does your stack of laundry get on any given day? B/c guys, I could totally win all of those.

    [My favorite Brizo pot filler oddly coordinates beautifully with my favorite Artemide Tolomeo lamp. Great minds, indeed!]

    So when the competition was announced, Maggie (who’s got a competitive streak in her, as well) and I looked at each other and decided it was on. One of us would win; the other would go down in flames.

    The rules were that (a) this was an individual competition, and (b) the group competition would evolve from there. We had 10 minutes to come up with a concept for a bathroom that incorporated Brizo faucets as the focal point of the room. And in a room full of architects/interior designers, this meant the rulers and tape measures came out. Because I can’t draw, however, I came up with a cute little inspiration board like so:

    And dudes. I rocked it. Could’ve been the mimosa I had downed, but my one minute presentation was enough to win me a COACH messenger bag and the top spot as a team leader for the day’s competition. And from there, the rest was history. Eric, Trevor, Gloria and I created the most beautiful ScandiGlam bathroom in the world, and I was sure it was in the bag.

    Until Maggie’s team (led by Veronika) swiped the #1 spot right from under us with their cork curtains and blah blah blah. Eco-friendly wins, and of course, I should’ve seen it coming. But I thought for sure my charming stacks of House Beautiful mags (famed House Beautiful int. designer was a judge –along with Cannon!– so it doesn’t hurt to incorporate a bit of product placement, no?) next to the well-styled bathtub and Philippe Starck chair would’ve gained my team #1. Eh.

    [Image credit: Jayme Thornton]

    All jokes aside, though, each team presented a beautiful design (in the Showtime rooms, no less!). And I was really very proud of myself to lead my team to a great design (nabbing runner-up and a lovely iPod!), regardless of having no real experience in interior design. Which brings me full circle to the end of this post:

    Blogging opens doors. It opens so, so many doors. Had I been told three years ago that my passion for beautiful homes would turn into a full-time job blogging for fantastic companies like HGTV, AOL and ReadyMade Magazine, I would have chuckled and then maybe fainted. But here I am, riding the wave wherever this wee blog may take me.

    And it’s a really beautiful thing. We are so, so lucky to live in a generation where jobs and passion can become intertwined. Sometimes, it takes an impromptu trip to NYC, a fashion-forward faucet company and some lovely Jason Wu dresses to teach you that.

    Thank you, Brizo, and more importantly — thank you, readers. You are all so charming. See you tomorrow!

    In the mean time, I’m brushing up on my eco-friendly design skills for a rematch, Veronika. ;)

    • Aw, so awesome Erin! I’m so happy for you! You inspire me daily!

    • Wowza, this sounds like it was a blast! Way to represent for all us non-designer design bloggers. Rawk on witch yo bad self…

    • You are awesome! :)

    • i got your email and just had to see what you were up to. you’re amazing and it sounds like the trip was more than successful. congratulations! can’t wait to see what lies ahead…

    • Such a great story! I like your little personal bits. Oh, that sounds a little dirty! ;)

    • what amazing links and creative forces behind each one. a humongous congratulations to you – and good luck on the rematch!

    • congrats!! Look at you go!! I so proud hehe. <3

    • Erin,

      Congratulations on doing such a great job, something to be proud of really. I can’t tell you how disappointed I was that you didn’t win the top prize but I did tell you ahead of time that it would my my team to win the top slot. Oh well, at least you got that sweet Coach bag! The glass is always half full isn’t it …

    • Lovely! And speaking of eco-amazing interiors, you really must check out the brand-new Standard Magazine from Kelly LaPlante: http://bit.ly/aTBwKx

    • Think of the fun we could have had instead of that NAP you had! XO.

    © 2007-2017 Erin Loechner. All Rights Reserved.
    Website Design by Veda House / Development by Alchemy+Aim