Introducing… Clementine Daily

08.28.2013 / Miscellaneous

Earlier this spring, I felt an itch to do something big. Something meaningful and challenging and time-consuming and kind of crazy and… big. Because as much as it pains me to say this, I’m afraid I’m outgrowing my obsession with design.

Outgrowing isn’t quite the right word, to be fair. And neither is obsession. For seven years now, design has been at the very core of my professional life. But I’d always felt a bit of a fraud, because you guys? Design is not at the core of my personal life.

It can’t be. Because at the core of my personal life is the everyday stuff: the quiet mornings with my daughter, trips to the grocery, afternoon lattes, impromptu thunderstorms, great memoirs, my favorite bank teller, back porch chats with my husband. The core of my personal life is each day, and each day isn’t necessarily designed to be perfect.

I love design. I think it matters, and I think it’s meaningful and necessary and I’m endlessly inspired following the careers and creative paths of so many talented artisans. But lately, I feel a bit out of touch with it all. Something’s shifted within me that wants to shout from the rooftops, “Hey! It’s totally fine if you love design, but not perfection. It’s great if you love parties for the people, not the photo opp. It’s perfectly OK if you love high-end fashion but shop at Target.”

It’s realistic and honest and true-to-life, and it should be celebrated.

So I sent a few emails, enlisting the help of bloggers who I know have felt the pull to speak authentically about their lives. Bloggers who care a great deal about good design, but aren’t willing to sacrifice their stress levels or savings accounts or sanity to attain it. Bloggers who write about inspiration, rather than aspiration. Bloggers who live inspiration, rather than aspiration.

And I found them. And we came together in the most perfect of ways, to launch a perfectly imperfect website about beauty in the everyday. Beauty despite the tea kettle’s whistle and ringing phones and barking dogs and filled-to-the-brim calendars. (Beauty because of each of those things.)

We are Amanda and Anne and Joanna and Stephanie and Elizabeth and Julia and Melissa and myself – all gathered around a virtual dining room table, lost in an ongoing conversation about what it means to be real women living authentic-sometimes-frenzied-often-harried-but-always-inspired lives. We’ll share tips and tricks and products and stories and advice and encouragement, layered around a deeper, more meaningful core: the Clementine.

I hope you’ll join us.

p.s. A huge thanks to those who made the above launch video possible: my dear husband and talented filmmaker Ken Loechner, model/wardrobe stylist extraordinaire Esther Boller, the most beautiful songbird/songwriter Cassie Beer and our dear launch partners From the bottom of my Clementine-loving heart: thank you.

  • Oh my gosh, THANK YOU. This is exactly what I’ve been feeling. I had stopped looking at design blogs for a while because all it left me feeling was inadequate about my life. Blogging should about a celebration of everyday, no matter how imperfectly “styled”. There is more beauty to me in a pile of my daughter’s clothes scattered on the floor than any designer dress. I am a new mommy too…maybe our daughters have unknowingly taught us more than we could ever hope to teach them. :)

    • I think you’re right, Lauren – kids have a funny way of teaching us things we never understood (listened to?) before. I’m so happy to hear the site resonates with you as well! :)

  • from bakery with Jaime to DFM, to minikind, you’ve never ceased to inspire. As we grow, so do our motivations and our goals; that’s the beauty of life. excited for this new project, and i can’t wait to follow along on your journey. all the best and congrats. xo

    • Ah, thank you, Melissa. This is such an uplifting note, and gosh – BAKERY seems like forever ago, but what a wonderful season that was!! :)

  • Lisa Haskell

    I’m soooo excited about this! You have perfectly fit into words how I feel. I can’t wait to explore the new site – at a quick first glance, it is lovely and inspiring. Congratulations.

  • Whitney

    Very exciting! Can’t wait to read. I love this idea.

  • susy

    Holy. Moly.

    so proud of you. so happy for you. so excited for all that’s to come!
    beautiful creation
    very right.

  • Best of luck in the new venture; it looks lovely. I hope that the collaboration ends up giving you more time to do the things you care about most. I admit it will be sad to see your voice/energy diluted among the others. I don’t mean that as an insult to any of the other amazing talents you’re working with, it’s just that the evolution of this blog has been NCREDIBLE over the past several months. The Web is full of overhead shots of food, dollops of makeup and clean, white Scandi-style homes. DFM felt a bit of a safe haven with its profound musings on art, design and the meaning of life itself. It will be missed. :)

  • Oh Erin, what an exciting thing!!! (how did I JUST discover you’re doing this?? OH, because I’ve been pulling away from social media and LIVING, as you so beautifully said!) I can’t wait to follow along on this new adventure of yours. It sounds like a brilliant idea. And YES you are the unofficial Nicest Girl on the Internet. xoxoxo alix

    • Ah, you are so so kind, Alix. Thank you for your encouragement!!!

  • lauren

    erin! I followed your blog long ago…followed as a faithful saint… and today is the first time i’ve been able to visit again in a WHILE. and amongst the slew of wonderfully lovely things i come here to see and your witty writing as always…i see this.

    and can i say as much as i love you and your writing and all the links you share to awesomeness…THIS is your best post yet. :D

    i’m PROUD of you! i too have come to realize that beauty lies not only in “design” and the “high-fashion” “life-style” things…but in taking the dog out, and my dirty dishes, and kissing my husband goodbye, and doing SO many loads of laundry. i went to school for interior design. i thought my life would ALWAYS look like that magazine cover. but i learned that wasn’t the case and that i was missing out. and not only that…that these blogs that portray this image of what beauty must be (and don’t get me wrong….i am still in love with it all!) … increasingly made me ungrateful for the life i DID have. that i WAS leading. always one more link to something i hadn’t thought of, or hadn’t bought, or hadn’t done….

    what you’re doing here is rare in the world. and i applaud you! here’s to being grateful for life we’re blessed with and seeing beauty in the little things, while still pursuing what you love! i hope it’s a TOTAL success. i will definitely be staying tuned.

    didn’t think i could admire you more. ha! but i DO!

    • Lauren, this note made me cry! Thank you for your perspective and heart and support. I feel so encouraged to hear I’m not alone in this, and although I love those magazine covers, too, I’m learning not to want it for myself. :)

      Love to you,

  • I’m so behind on my blog reading and am so excited to hear about this! I’ve always loved your more personal posts and hearing your perspective on things and so am looking forward to following along with what you’re doing on Clementine! The name is great! I wish you the best of luck with this new endeavor!!

    • Ah, thank you sweet Becca!!! Also gosh, your blog/work is SO beautiful!

  • evie

    hello erin. congratulations! i’m a bit slow to hear this news and just discovered clementine tonight. what a delightful discovery too! and then to learned the brains behind it was you! even more delightful. so much of this post rings true for me right now. i wish i could arrange words the way you do. but i’m grateful this skill lies with you and look forward to stopping by clementine again soon.

    • Oh Evie – you are so kind! Thanks for your love and support and encouragement – we’re so excited to celebrate this new space (and today’s modern women!).

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