Introducing… Clementine Daily

08.28.2013 / Miscellaneous

Earlier this spring, I felt an itch to do something big. Something meaningful and challenging and time-consuming and kind of crazy and… big. Because as much as it pains me to say this, I’m afraid I’m outgrowing my obsession with design.

Outgrowing isn’t quite the right word, to be fair. And neither is obsession. For seven years now, design has been at the very core of my professional life. But I’d always felt a bit of a fraud, because you guys? Design is not at the core of my personal life.

It can’t be. Because at the core of my personal life is the everyday stuff: the quiet mornings with my daughter, trips to the grocery, afternoon lattes, impromptu thunderstorms, great memoirs, my favorite bank teller, back porch chats with my husband. The core of my personal life is each day, and each day isn’t necessarily designed to be perfect.

I love design. I think it matters, and I think it’s meaningful and necessary and I’m endlessly inspired following the careers and creative paths of so many talented artisans. But lately, I feel a bit out of touch with it all. Something’s shifted within me that wants to shout from the rooftops, “Hey! It’s totally fine if you love design, but not perfection. It’s great if you love parties for the people, not the photo opp. It’s perfectly OK if you love high-end fashion but shop at Target.”

It’s realistic and honest and true-to-life, and it should be celebrated.

So I sent a few emails, enlisting the help of bloggers who I know have felt the pull to speak authentically about their lives. Bloggers who care a great deal about good design, but aren’t willing to sacrifice their stress levels or savings accounts or sanity to attain it. Bloggers who write about inspiration, rather than aspiration. Bloggers who live inspiration, rather than aspiration.

And I found them. And we came together in the most perfect of ways, to launch a perfectly imperfect website about beauty in the everyday. Beauty despite the tea kettle’s whistle and ringing phones and barking dogs and filled-to-the-brim calendars. (Beauty because of each of those things.)

We are Amanda and Anne and Joanna and Stephanie and Elizabeth and Julia and Melissa and myself – all gathered around a virtual dining room table, lost in an ongoing conversation about what it means to be real women living authentic-sometimes-frenzied-often-harried-but-always-inspired lives. We’ll share tips and tricks and products and stories and advice and encouragement, layered around a deeper, more meaningful core: the Clementine.

I hope you’ll join us.
XO,
Erin

p.s. A huge thanks to those who made the above launch video possible: my dear husband and talented filmmaker Ken Loechner, model/wardrobe stylist extraordinaire Esther Boller, the most beautiful songbird/songwriter Cassie Beer and our dear launch partners Hayneedle.com. From the bottom of my Clementine-loving heart: thank you.

  • Cannot wait! Congrats!

  • I will join you! How exciting and wonderful. Congratulations :)

  • Cassie Boorn

    You are amazing. Congrats!!!

  • This may just be everything I’ve been looking for lately! Sure excited to check it out. And yay! to everyone on the team!

  • Lasingh

    I am so excited for this!!

  • Yup, fashion lover with Tar-jay budget right here. Bring it on! = )

  • will check the website, the idea sounds great.

  • I started reading your blog not that long ago. Your words and ability to tie design and life together are inspiring to me. Love the idea of a site that pulls together the “every day” in an equally beautiful package. I’m a busy work-from-home mom of two and can totally relate to trying to live an “authentic-sometimes-frenzied-often-harried-but-always-inspired” life! It will be great to have a community in it too!

    • Awww thank you, Sarah! We’re so excited to create a space to talk about some of these authentic, but beautifully frenzied issues! :)

  • The video and launch page are beautiful—I’m anxiously awaiting all of your beautiful essays. Can’t wait to get to know your editors and contributors, too!

    • Thank you so much, Koseli!!!!!! You’re going to love these ladies!

  • Rachel

    Yay, how exciting! And congrats!

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