about erin


“By day, I research trends and change diapers and write essays and design products and delete emails and speak at international events and say another prayer and brew another coffee and travel the world and read a chapter and kiss a skinned knee and battle imperfections and curate art and fry bacon and change my outfit and honor my husband and and style lookbooks and sing lullabies and search for that ubiquitous missing sock yet again.
By night, I write it all (mostly) down here.”

A former art director/stylist in Los Angeles, Erin Loechner has been blogging and speaking for more than a decade and has garnered a loyal, design-loving following with over one million fans worldwide. Now nestled in a Midwestern town, her heartfelt writing and design work has been showcased in a variety of publications (The New York Times, Glamour, Lucky, Parenting, Dwell, Marie Claire, Elle Decor, Huffington Post) and in a 2-year/24-episode web show on She has spoken for and appeared in renowned international events for clients such as Walt Disney World, IKEA, Martha Stewart and Home Depot.

To read more about her professional career, click here.
To read her “real bio,” click here.
To read more about her blogging history, click here.
To read more about her family, meet her husband Ken and daughter Bee.

Erin is passionate about slow living, mold breaking and window-down, top-of-the-lung car singing. Welcome to her new-fashioned lifestyle.



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