Shortly after publishing this post, my inbox became a beautiful jungle of sorts. I heard from hundreds of writers, creatives, and artists sharing a wide range of perspectives and experiences – Leaving social media? Impossible for my business! – to I’d love that. But how?
I was curious to notice that, within each email, there was a strong underlying current: the acknowledgement that, wherever we have chosen to hang our digital hats, “platforming” is not enjoyable. For any of us. We are tired of being tugged, and we all feel we’re at the mercy of an unnamed algorithm we can’t fight, nor face. We’re not having any fun chasing follows, our readers aren’t having fun “keeping up with everything,” and we’d all much rather spend our time creating meaningful work and memories that matter.
One of you wrote this: When I saw your email, it gave me hope. Is there a different way? A way that allows me to get the word out about my venture without having to spend so much time on something for little reward?
And to that, I say: YES. We are here. We are done circling the sky, navigating the Cloud, dodging birds (tweets and otherwise), and we are landing the plane. And now we get to decide where to move next.