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helvetica: the book.

by erin | 12.14.2007

“no graphic designer can resist a sexy helvetica.”

$20 from Park Life.

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HEY THERE, I’M ERIN

Design for Mankind is not a brand. There’s no sales funnel, no newsletter strategy, no editorial calendar, certainly no virtual assistant. It’s simply a place where I can work out what it means to be human, in fits and starts, all faults and furies. Occasionally, I speak worldwide. Every now and then, I design products. Sometimes, I write bestsellers. (Mostly, I burn the pancakes.)

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ABOUT

Erin Loechner is a New York Times bestselling editor and author who shirks the myth of social media marketing and writes award-winning books the old school way: long walks, steno pads, curiosity, and a cabin in the woods.

Her cutting-edge work has been praised in the New York Times, the Washington Post, the Wall Street Journal, and the Huffington Post, as well as on the Today Show. Erin, her husband, and their three kids spend their days chasing alpenglow, reading Kipling, and biking to town for more tortillas.

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