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by lauraparke | 04.16.2012

measure up the drill to know how far to drill into the stack of trivets

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Design for Mankind is not a brand. There’s no sales funnel, no newsletter strategy, no editorial calendar, certainly no virtual assistant. It’s simply a place where I can work out what it means to be human, in fits and starts, all faults and furies. Occasionally, I speak worldwide. Every now and then, I design products. Sometimes, I write bestsellers. (Mostly, I burn the pancakes.)

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Erin Loechner is a New York Times bestselling editor and author who shirks the myth of social media marketing and writes award-winning books the old school way: long walks, steno pads, curiosity, and a cabin in the woods.

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