For storeowners, the stakes are higher than ever. Rather than churning out countless catalogs of new styles, it seems styling and art direction are becoming increasingly important in providing a unique spin on your brand. Accessories become art, pants become paintings and lookbooks suddenly become highly frame-worthy.
Stylist Ashley Helvey is queen of this game. Have you ever seen a more artful way to display and photograph your average pantyhose? Genius.
LINK: ASHLEY HELVEY