I’m always inspired by brands and companies that go the extra mile in terms of visual branding and merchandising. Sure, a simple lookbook with product photos can get the job done, but what if you take it a step further? What if you tell a story – an enchanting tale of imagination and discovery and
It’s a philosophy that Judith ascribes to in her life, as well. “I kind of love mostly everything that I make,” she writes. “I mean there are duds and unsuccessful pieces of course, but each thing build upon the next. Failures are as important as the successes that’s when you know you are pushing the boundaries and figuring out something new. I guess for me its all a work in progress, never ending really.”
Seeking: a bubble wand that isn’t overtly plastic or primary-colored or loud and boisterous. Spotted: Amechan bubble set from Kiko+, constructed from sustainable beech wood with a matching candy-shaped tray and a surprise bubble recipe inside.
Chmara’s project, titled 2,5³ is a minimal living cube designed to revolutionize social canons and mobile living structures. “A negation of consumerism and the idea of contemporary nomadism led us to various visionary concepts like modular microh0uses,” the girl-and-dude designer duo (who are both under 30, btw!) write. “We just need less space, as there are less books, less paper, no fax, no television and so on.”
“At the heart of my work is a fascination with the mundaneness of the everyday,” Corey writes. “Objects are overlooked, they become invisible in this blur of overfamiliarity with the daily inattention. When we look at the everyday objects we don’t stop to think about them, in ways of colour, shape and form, we just accept what they are, no questions are asked.”
Designer Ryan Campbell began her journey as a shoe artisan by designing custom sandals for adults. But when she designed a mini pair for tiny toes, she fell head over heels – pun intended.
“What is the essence of a pair of pants (if it has such a thing)? Certainly not that crisp and well-pressed object to be found on department-store racks; rather, that clump of fabric on the floor, negligently dropped there when the boy stepped out of them, careless, lazy, indifferent. The essence of an object has some relation with its destruction: not necessarily what remains after it has been used up, but what is thrown away as being of no use.”
Designer Melanie Burk of Fifth & Hazel makes a habit of this with her Instagram series, Unexpected Type. During their morning art project, she and her daughter Maggie spell out words with everyday objects – a compilation of typographic photographs, each one more inspired than the last.